Monthly Archives: September 2014

Meet Joen dela Peñas (an Interview by Bo Sanchez)

This article was originally published in Kerygma June 2008 | An interview By Bo Sanchez.
International Marketing Group’s mission to spread literary is most visible via the numerous FREE financial literacy seminars in Makati and major cities in the Philippines.

We met at a most unlikely place – inside an airplane. I was bumped up to business class and he was seated right beside me. Since then, Jose Enrique (Joen) de las Peñas became my mentor in investing.

Bo Sanchez and Joen de las Peñas

Bo Sanchez interviews Joen de las Peñas, whose mission is to grow your money. Save the right way, not the wrong way.

Joen has a mission: to change the adage that “the rich get richer and the poor get poorer.” He believes that “the average person, even the poor, has an equal chance to become wealthy if given the right information.”

Joen certainly knows what he’s talking about. He is a registered financial planner and has more than 12 years of financial management experience. He sits as the president and chairman of the board of International Marketing Group (IMG) Insurance Brokers Corporation.

Joen is certainly one guy I learn so much from every time I talk to him.

Bo: I still remember your dialogue. You said, “I like your book.” I think you read Simplify and Create Abundance. And then you said, “Can I share some more to you?” In other words, you were trying to say, “You still lack some knowledge.” But I truly appreciate all the financial knowledge that you have shared with me all these years.

Joen: That’s true. I read a lot of your books. It’s always been my dream to meet you so I could tell you a bit more about financial services, about the mission that we do. I know that you can help spread what we know, so it was a good chance to let you know all the things that we know.

Bo: Can you share with us this mission, this crusade in your heart that’s been driving you for the past 10 years?

Joen: It’s about the statement “the rich get richer and the poor get poorer.” Our mission is to change that. The rich get richer, it’s good. But the average person also has the right to become wealthy and I know that with the right information, he will have the same opportunity as the wealthy people.

Bo: That’s wonderful. So the rich, yeah, they can get richer, so long as they share their riches. But you’re saying now that the average person can become rich as well.

Joen: Yes, if the average person understands what the wealthy people are doing, if he understands the right financial vehicles, then there is no reason to be poor. Sadly, the average person focuses on different things while the wealthy people focus on how to become wealthy and successful.

Bo: Can you give some specifics?

Joen: If I ask the average person, “What is the rate of return on your savings?” most of the time he does not know. But ask him about the rate of return on his debt, he’d know. It’s always at the back of his mind. But the wealthy people – they know the rate of return on their savings, when it will double, how much their money will be in so-and-so years.

Bo: You know, just yesterday I went to my bank and they gave me this leaflet on new interest rate. I was so shocked – it was 0.75% for a year! I thought it was at least 1%.

Joen: And that’s still gross. You still have to deduct 20% withholding tax. What a lot of people do not understand is this: that the bank is a good vehicle for business; but for your own personal savings, there are lots of other financial vehicles that you can use.

Most people think that by saving they’re already doing something right. But the fact is, you couldsave the right way and save the wrong way. And saving the wrong way, at the end of the day, will not change anything.

Bo: That’s a very important point. You know, Joen, my role is to give people the capacity to have a vision. I give them the capacity to dream. I remove their limiting beliefs – that I can’t do it, that I’m poor. So you’re absolutely right. People don’t have a vision of doubling their money.

Joen: A lot of people are like that – they do not understand that with a meager rate of return on their savings, they will never have a chance to become wealthy. But I can show you a way that, even if you save P20,000 for six years with a total of P120,000, over the years as it compounds, it can be P9.5 million.

Bo: Wow. So you’re saying, Joen, that if the average Filipino can save P1000 or P2000 a month, they can become a millionaire over time? But they need to know how to save, where to save.

Joen: Yes and at the same time they should have a vision where their money is going and how exactly their money can grow. All of us work hard for the money. But eventually if we know how to handle money, money can actually work for us. We can be the boss of our money and not the other way around.

Bo: OK, you’re saying, don’t put it in a bank, use the bank for business as loans, maybe business loans. But tell us, what vehicles are you talking about that can make one a millionaire over time?

Joen: One of the widely used financial vehicles right now, even is the US and Europe, is the mutual fund. In a mutual fund, your small amount of money becomes part of a very big fund. If that fund earns 12% or higher, whatever savings you have there will have an equal rate of return as the whole fund. Many people think that the mutual fund is for the wealthy. But in fact it was created for the average persons to earn equally with the wealthy people.

I look at a lot of Filipinos and they’re very focused on how to make money but that’s only 50% of the equation. The other 50% is learning how to let their money go back to them much faster.

Bo: That’s true. Is it safe to invest in a mutual fund?

Joen: A mutual fund is regulated by the government and managed by a professional person to let the money grow. It’s one of the safest vehicles to let your money grow and to have the best rate of return. They have what you call asset allocation. The fund is spread correctly and all that the fund manager does is to think how to let the fund grow. And because of regulation, it’s a very safe vehicle.

Bo: I’m sure we could go on and talking about this wonderful topic. One last thing before we end. You said that in the US, 20% of the people there put their long-term savings in the bank, but 70 or 80% put their money in mutual funds already. In the Philippines, it’s the opposite. Not even 1% of our people invest their money in mutual funds. And so you have a long way to go.

Joen: Yes, there are a lot of things to be done. But I believed that with the right information we can actually become like the US and there will be more money in mutual funds compared to the regular savings in the bank.

This article was originally published in Kerygma June 2008 | An interview By Bo Sanchez.
International Marketing Group’s mission to spread literary is most visible via the numerous FREE financial literacy seminars in Makati and major cities in the Philippines.

Free Financial Literacy Seminar

The Free Financial Seminars Now in Key Cities

Building Your Future

Take Control of Your Money!

Bring yourself, your family and friends to a FREE Personal Financial Coaching And Financial Literacy Seminar by the IMG – Truly Rich Maker Team.

To register for the seminar in

This is your path to financial freedom! We’re empowering people on money matters!
Become an expert in personal financial management. Budget, save and invest wisely.
Be Financially Fit! Get out of the rat race and start your journey to being Truly Rich!

*IMG-Truly Rich Maker Team will be conducting the seminar, NOT Bo Sanchez

Taking Control of Your Money

‘Building Your Future by Taking Control of Your Money’ is your first step to financial literacy

Is Money Controlling You? Or Do You Control Your Money?

With the IMG Financial Foundation Educational Program, you will learn how to:

  • Make money work for you
  • find and save more money
  • understand investments and build wealth
  • Protect and preserve your money

You can become your own Money Manager.
You can learn the habits of successful people.

Start by attending our FREE Build Your Future – Controlling your Money Seminar.
This is a two part seminar; a one hour lecture/presentation followed by personal financial coaching.

The seminar will discuss:

  • Challenging Future
  • Control Your Future
  • Do You Know How Money Works
  • Do You Know About Savings and Investments?
  • Do You Know About Life Insurance
  • Do You Know About Long Term Health Care
  • Do You Know About the High Cost of Education?
  • Protecting Your Future

After the seminar, you can apply for  IMG membership.

IMG members enjoy many benefits:

  • Lifetime Financial Education Workshop
  • Lifetime Financial Check-up
  • Discount on Major Real Estate
  • Asset Preservation Service
  • ZERO Load on Top Mutual Funds
  • Discounts on Car/Home Insurance
  • Access & Discounts on Life/Health Protection & Services
  • Access to Investment/Retirement Products
  • Build a Business in the Financial Industry
  • Subsidized Travel to Different Countries

Enroll to learn!

Have you ever attended seminars and workshops, and realized after the event, that you needed answers to some questions? Have you ever wished you can attend some seminar segments again, without paying for them again?

IMG members can attend our workshops any number of times, and get answers from the mentors/trainers

  1. Workshop. Increasing Cashflow. Debt Management
    • Analyzing your expenses.
    • Determining your worth.
    • Getting out of debt.
    • Becoming your own money manager.
    • Increasing your cashflow.
  2. Workshop. Building a Strong Financial Foundation. Proper Protection.
    • The X-curve. The law of increasing money and decreasing responsibility.
    • The DIME method.
    • Types of Life Insurance
    • Long term health care
  3. Workshop. Building Wealth. Asset Accumulation.
    • Wealth Formula.
    • The Hidden Cost of Waiting.
    • The Rule of 72. Understanding Interest.
    • Peso Cost Averaging.
    • Mutual Funds.
    • Passive vs. Active Management.
    • Saving for your Children’s Education.
  4. Workshop. Retirement Planning. Wealth Preservation.
    • Retirement Income
    • Estate Planning
    • Asset Preservation
  5. Workshop. Building a Business in the Financial Industry.
    • Do you know what you want?
    • Building a New Industry
    • Solution for the New Age
    • Be Part of Something Big
    • Travel the World!

Attend Seminars, Workshops and Trainings Any Number of Times
IMG members can attend advanced classes any number of times!
IMG has advanced classes for various financial concepts, products and services to enable members to better understand them.

Product Trainings
Learn financial products, industry trends and opportunities from the providers themselves!
We have regular product training for members, from our partner-providers. Learn about:

  • mutual funds, concepts, investment strategies and market trends from Rampver Financials
  • the many advantages of long term healthcare, about the differences of short-term vs long term healthcare, the differences between regular and senior-care short term health protection products from Kaiser International.
  • life insurance, the difference betweem term, endowment, whole-life and VUL, IUL insurance from Philamlife.
  • ongoing real estate projects, real estate investment strategies from SMDC, Vista Land, DMCI and Ayala Land.
  • asset preservation, setting up family corporations, maintaining corporations, from APS.
  • many other financial products and services from the other providers.

Enroll to invest and save on financial products!

Do you want to be free of debt?
Do you want to start saving?
Do you want to start investing?
Do you want to retire early?

Do you want to know how?
It starts with financial education and understanding how money works!

“I am recommending that you join these Meetings/Seminars in Makati because you will be guided how to grow your finances and become financially free!”

Click here to register for the seminar in

The True Millionaire’s Prayer

Our  mission is simple,   No family left behind.

In our journey to enrich others, to be rich and to serve others with our wealth, we seek to make each and every Filipino family financially literate, financially stable and achieve its financial goals.  We invite all to attend our FREE Saving Your Future seminar on Practical Money Management Techniques in Makati, Quezon City, Dasmarinas Cavite and Calamba Laguna.  We remind ourselves of our mission with this prayer

The True Millionaire’s Prayer

by Bo Sanchez

Today, I ask You to bless me so that I may become a blessing.
Lord, I commit myself to enrich others.
But because I cannot give what I do not have,
I commit myself to become rich.
I commit myself to serve You and to serve the poor with my wealth.
Today, I open myself to the abundance of Your universe.
Use me as Your channel of love.
Give me the ability to create wealth that will bless the world..
Increase my financial wisdom and expand my territories.
I place my life in your hands


8 Habits ng Masayang Milyonaryo

8 Habits ng Masayang Milyonaryo” is the Filipino version of Bro. Bo Sanchez‘ best-selling book “8 Habits of the Happy Millionaire


Register to  attend our Free Saving Your Future Seminars on Practical Money Management Techniques in Makati, Quezon City, Calamba Laguna, and Dasmarinas Cavite.  Our two part seminar consists of a Practical Money Management Tips presentation plus a coaching session to help you create your personal financial blueprint.  During the presentation you will learn

  • The Six (6) Steps to Financial Security/Freedom
  • Rule of 72 in Investing
  • How Money Works and How it can Work for You
  • How to Build a Solid Financial Foundation
  • How to Create Millions with P1,000/month investment

Register Now for the FREE Financial Seminar !


The Abundance Formula

The Abundance Formula

This is essentially the quick guide to the Abundance Formula.

The Poverty Formula

Many people are poor because they follow a very simple financial formula, which we call the Poverty Formula

Income – Expenses = Savings

This means people think of spending and paying others first before paying themselves.  This is why people remain poor.  If one is currently earning P20,000 per month, one thinks he will forever earn P20,000 or more.  Thus he spends P20,000 per month.  If anything is left over, he plans to use it as savings.  But more often than not, people spend the entire P20,000, and sometimes even more.  When they spend more, they go into debt, and begin spending money they have not yet earned.  This is a vicious cycle, and people go deeper into debt.

The Abundance Formula

We teach people to use a different financial formula, which we call the Abundance Formula.

Income – 10% Tithes – 20% Savings/Investment = Expenses

In this formula, we teach people to give 10% of what they earn as tithe, and 20% for savings and investment.  Then spend the remaining 70% on their other expenses.

Details of this formula are beyond the scope of this article ( and Brother Bo Sanchez wrote an entire book aptly titled “The Abundance Formula” to explain this simple formula, enumerating four simple steps that make good people rich ), but essentially it means pay yourself first, and save/invest 20% of your earnings for your future.

The Abundance Formula actually makes life very simple.  If one makes P20,000 per month, he gives 10% tithe (P2,000) to the Lord , saves 20% ( P4,000 ) and allocates P14,000 for expenses.  If one starts at age 25, a monthly investment of P4,000  translates to P48,000,000 (yes, P48 million) at age 65 if invested at a modest12% per year, or P88 million if invested at 14%.

But I am in Debt! How Can I Save When I Am In Debt?

The Abundance Formula works well even when you are currently in debt.  Use the 20% (or more) to retire your debt ( making sure you do not incur more debt ).

How Can I Save 20% ?

Many people say “But I spend 110% of what I make, how can I possibly live on 70% of my income?”

There are some who find it really difficult to make ends meet ( like if you are sending several kids to college, or feeding an extended family). But most people can find savings if they really want to.

Every P1,000 a month savings translates to at least P1M in 20 years.  That is only P33 per day.  Can you save P33 per day?

How much do you spend on softdrinks?
How much do you spend on junk food?
How much do you spend on Starbucks coffee, or C2 Iced Tea?
How much do you spend on short jeepney and tricycle rides?
How much do you spend on cigarrettes?
How much do you spend on cellphone load, lotto tickets?

Can you save a few hundred pesos every few weeks?

How much do you spend eating out?
How much do you spend in the movies?
How much do you spend in the beauty parlors? Spas?

Can you save a few thousand pesos every few months?

How much do you spend on gadgets?
How much do you spend on vacations?

Add up all the savings and if invested properly, each P1,000 can turn into P1,000,000 in 20 years.  For example, if you can save P3,500 per month, that can turn into P3,500,000 in 20 years.

Of course one should enjoy life and fruits of their labor, but just make sure what you spend for enjoyment is within budget in the 70% for expenses and not in the 20% for savings/investment.

Expand Your Means!

It is more important to increase your means than kill your dreams.  If  70% of P20,000 is not enough, do not take from the 20% you use to pay yourself.

The preferred way to savings is to find ways to expand your means and earn more.  Remember 70% of P30,000 is P21,000, which is even more than P20,000.   If you want to spend more, simply earn more.

If you are working for money 8 hours a day, five days a week, you have three options:

  1. work for money for more hours,
  2. work for money for more days, or
  3. make money work for you

Doing (1) or (2) is “easy” but you can only do so much because there are only 24 hours a day, and 7 days a week.  If you want to earn more and be rich, you need to be financially literate.

This will be a topic in a future article.

Attend a FREE Financial Planning and Coaching Seminar in Makati. to get you started with Financial Literacy.